Bibliometric Analysis of Publications on Social Media and Conspicuous Consumption in Web Of Science Database
Öz
Conspicuous consumption is a concept as old as human history. Today, people exist with what they consume, and ostentation is at the heart of consumption behaviors with the desire to be liked and approved. Especially the increase in social media platforms has paved the way for people to engage in ostentatious behavior on these platforms. Recent publications have revealed the relationship between social media and conspicuous consumption. The aim of this study is to evaluate the publications on social media and conspicuous consumption with the bibliometric analysis method. For this purpose, the words "conspicuous", "conspicuous consumption" and "social media" were typed in the Web of Science database and the publications on these topics were accessed. The 194 publications made between December 2023, when this publication was made, and 2008, when the research on the subject was published for the first time, were taken into consideration and the research questions related to these publications were determined. Within the scope of the research questions, the data of the studies considered were analyzed with the VOSviewer analysis program. As a result of the analysis, it was determined that the most publications on conspicuous consumption and social media were made in 2021 (43%), that these publications were mostly in the field of business economics, and that they were mostly made in the United States. In addition, it was revealed that the most used keywords in these publications were conspicuous consumption and social media. The results obtained will provide important theoretical and practical contributions to the researchers on the subject.
Anahtar Kelimeler
Conspicuous Consumption Social Media Bibliometric Analysis Database Web of Science
Kaynakça
- Amarasekara, I., & Grant, W. J. (2019). Exploring the YouTube science communication gender gap: A sentiment analysis. Public Understanding of Science, 28(1), 68-84.
- Beall, J. M., Boley, B. B., Landon, A. C., & Woosnam, K. M. (2021). What drives ecotourism: environmental values or symbolic conspicuous consumption?. Journal of Sustainable Tourism, 29(8), 1215-123.
- Boley, B. B., Jordan, E. J., Kline, C., & Knollenberg, W. (2018). Social return and intent to travel. Tourism Management, 64, 119-128.
- Broadus, R. N. (1987). Toward a definition of “bibliometrics”. Scientometrics, 12(5–6), 373–379. Bronner, F., & de Hoog, R. (2018). Conspicuous consumption and the rising importance of experiential purchases. International Journal of Market Research, 60(1), 88-103.
- Cobo, M.J., López-Herrera, A.G., Herrera-Viedma, E., & Herrera, F. (2012). SciMAT: A new science mapping analysis software tool. Journal of the American Society for Information Science and Technology, 63(8), 1609–1630.
- Dolati Neghabadi, P., Evrard Samuel, K., & Espinouse, M. L. (2019). Systematic literature review on city logistics: overview, classification and analysis. International Journal of Production Research, 57(3), 865-887.
- Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.
- Dontre, A. J. (2021). The influence of technology on academic distraction: A review. Human Behavior and Emerging Technologies, 3(3), 379-390.
- Güllülü, U., Ünal, S., & Bilgili, B. (2010). Kendini gösterim ve kişilerarası etkileşimin gösterişçi tüketim üzerindeki etkilerini belirlemeye yönelik bir araştırma. H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, 28(1), 107.
- Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2020). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Internet Research, 30(1), 141-163.
- Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
- Jang, W. E., Lee, J. S., Kwak, D. H., & Ko, Y. J. (2019). Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors. Telematics and Informatics, 45, 101298.
- Kodalak, O., & Akman, A. Z. (2023). İşyerinde dışlanma kavramının bibliyometrik haritalama yöntemiyle incelenmesi. Abant Sosyal Bilimler Dergisi, 23(3), 1621-1641. https://doi.org/10.11616/asbi.1327985
- Lu, S., Yao, D., Chen, X., & Grewal, R. (2021). Do larger audiences generate greater revenues under pay what you want? Evidence from a live streaming platform. Marketing Science, 40(5), 964-984.
- Portwood-Stacer, L. (2013). Media refusal and conspicuous non-consumption: The performative and political dimensions of Facebook abstention. New Media & Society, 15(7), 1041-1057.
- Sabuncuoğlu, A. (2015). Sosyal medyanın bir gösteriş tüketimi mecrası olarak kullanımı, Sakarya: İletişim Yayınları. Ed: A.Z. Özgürr ve A. İşman, 1. Baskı.
- Saf, H. H.. (2023). Popülizm ve sosyal medyayla ilgili çalışmaların bibliyometrik analizi. Erciyes İletişim Dergisi, 10(1), 283-304. https://doi.org/10.17680/erciyesiletisim.1168214
- Seyran, F. (2021). İşyeri şiddeti çalışmalarının bibliyometrik analizi. OPUS International Journal of Society Researches, 17(36), 2868-2889. https://doi.org/10.26466/opus.885707
- So, K. K. F., Wu, L., Xiong, L., & King, C. (2018). Brand management in the era of social media: Social visibility of consumption and customer brand identification. Journal of Travel Research, 57(6), 727-742.
- Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.
- Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
- Tifferet, S., & Vilnai-Yavetz, I. (2014). Gender differences in Facebook self-presentation: An international randomized study. Computers in Human Behavior, 35, 388-399.
- Toprak, A., Yıldırım, A., Eser, A., Binark, M., Börekçi, S., & Çomu, T. (2014). Toplumsal paylaşım ağı Facebook: “Görülüyorum öyleyse varım!, İstanbul: Kalkedon Yayınları,
- Turunen, L. L. M., & Pöyry, E. (2019). Shopping with the resale value in mind: A study on second‐hand luxury consumers. International Journal of Consumer Studies, 43(6), 549-556.
- Van Eck, N, J., & Waltman, L. (2014). Visualizing bibliometric networks. In Y. Ding, R. Rousseau, & D. Wolfram (Eds.), Measuring scholarly impact: Methods (pp. 285-320). Springer.
- Veblen, T. (2005). Aylak sınıfın teorisi, (Çev. Zeynep Gültekin ve Cumhur Atay), Babil Yayınları, İstanbul.
- Wallace, E., Buil, I., & de Chernatony, L. (2017). Consumers’ self-congruence with a “liked” brand: Cognitive network influence and brand outcomes. European Journal of Marketing, 51(2), 367-390.
- Wallace, E., Buil, I., & De Chernatony, L. (2020). Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?. Journal of Business Ethics, 162, 577-592.
- Web of Science. (2023). 10.12.2023 tarihinde https://www.webofscience.com/wos/woscc/summary/1610e768-7fce-4d8d-b7ed-038b28bbcb7f-ba4315c7/relevance/1 adresinden alınmıştır.
- Zhang, B., Ma, L., & Liu, Z. (2020). Literature trend identification of sustainable technology innovation: A bibliometric study based on co-citation and main path analysis. Sustainability, 12(20), 8664.
Sosyal Medya Ve Gösterişçi Tüketim İle İlgili Web Of Science Veri Tabanında Yer Alan Yayınların Bibliyometrik Analizi
Öz
Gösterişçi tüketim insanlık tarihi kadar eski bir kavramdır. Günümüzde insanlar tükettikleriyle var olmakta ve rtık yapılan tüketim davranışlarının temelinde beğenilme ve onay alma arzusuyla, gösteriş yer almaktadır. Özellikle sosyal medya platformların artması, insanların bu platformlarda gösteriş davranışında bulunmalarına zemin hazırlamıştır. Son zamanlarda yapılan yayınlarda ise sosyal medya ve gösterişçi tüketim arasındaki ilişkiler ortaya konulmuştur. Bu yayının amacı da sosyal medya ve gösterişçi tüketim konularında yapılmış olan yayınların bibliyometrik analizi yöntemi ile değerlendirilmesidir. Bu amaçla Web of Science veri tabanında “conspicuous”, “conspicuous consumption” ve “social media” kelimeleri yazılarak, bu konularda yapılmış olan yayınlara ulaşılmıştır. Bu yayınnın yapıldığı 2023 Aralık ayı ile, konuyla ilgili araştırmanın ilk kez yayınlandığı 2008 yılları arasında yapılmış olan 194 yayın dikkate alınmış ve bu yayınlarla ilgili araştırma soruları belirlenmiştir. Araştırma soruları kapsamında, dikkate alınan araştırmalara ait veriler VOSviewer analiz programı ile analiz edilmiştir. Analizler sonucunda sosyal medya ve gösterişçi tüketim konusunda en fazla yayının 2021 yılında (%43) yapıldığı, bu yayınların en fazla işletme ekonomisi alanında olduğu ve en fazla Amerika Birleşik Devletleri’nde yapıldığı belirlenmiştir. Ayrıca bu yayınlarda en fazla kullanılan anahtar kelimelerin sosyal medya ve gösterişçi tüketim olduğu ortaya konulmuştur. Ulaşılan sonuçlar konuyla ilgili araştırmacılara teorik ve uygulama alanında önemli katkılar sağlayacaktır.
Anahtar Kelimeler
Gösterişçi Tüketim Sosyal Medya Bibliyometrik Analiz Veri Tabanı Web Of Science
Kaynakça
- Amarasekara, I., & Grant, W. J. (2019). Exploring the YouTube science communication gender gap: A sentiment analysis. Public Understanding of Science, 28(1), 68-84.
- Beall, J. M., Boley, B. B., Landon, A. C., & Woosnam, K. M. (2021). What drives ecotourism: environmental values or symbolic conspicuous consumption?. Journal of Sustainable Tourism, 29(8), 1215-123.
- Boley, B. B., Jordan, E. J., Kline, C., & Knollenberg, W. (2018). Social return and intent to travel. Tourism Management, 64, 119-128.
- Broadus, R. N. (1987). Toward a definition of “bibliometrics”. Scientometrics, 12(5–6), 373–379. Bronner, F., & de Hoog, R. (2018). Conspicuous consumption and the rising importance of experiential purchases. International Journal of Market Research, 60(1), 88-103.
- Cobo, M.J., López-Herrera, A.G., Herrera-Viedma, E., & Herrera, F. (2012). SciMAT: A new science mapping analysis software tool. Journal of the American Society for Information Science and Technology, 63(8), 1609–1630.
- Dolati Neghabadi, P., Evrard Samuel, K., & Espinouse, M. L. (2019). Systematic literature review on city logistics: overview, classification and analysis. International Journal of Production Research, 57(3), 865-887.
- Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.
- Dontre, A. J. (2021). The influence of technology on academic distraction: A review. Human Behavior and Emerging Technologies, 3(3), 379-390.
- Güllülü, U., Ünal, S., & Bilgili, B. (2010). Kendini gösterim ve kişilerarası etkileşimin gösterişçi tüketim üzerindeki etkilerini belirlemeye yönelik bir araştırma. H.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, 28(1), 107.
- Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2020). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Internet Research, 30(1), 141-163.
- Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness. Asia Pacific Journal of Marketing and Logistics, 29(1), 129-144.
- Jang, W. E., Lee, J. S., Kwak, D. H., & Ko, Y. J. (2019). Meaningful vs. hedonic consumption: The effects of elevation on online sharing and information searching behaviors. Telematics and Informatics, 45, 101298.
- Kodalak, O., & Akman, A. Z. (2023). İşyerinde dışlanma kavramının bibliyometrik haritalama yöntemiyle incelenmesi. Abant Sosyal Bilimler Dergisi, 23(3), 1621-1641. https://doi.org/10.11616/asbi.1327985
- Lu, S., Yao, D., Chen, X., & Grewal, R. (2021). Do larger audiences generate greater revenues under pay what you want? Evidence from a live streaming platform. Marketing Science, 40(5), 964-984.
- Portwood-Stacer, L. (2013). Media refusal and conspicuous non-consumption: The performative and political dimensions of Facebook abstention. New Media & Society, 15(7), 1041-1057.
- Sabuncuoğlu, A. (2015). Sosyal medyanın bir gösteriş tüketimi mecrası olarak kullanımı, Sakarya: İletişim Yayınları. Ed: A.Z. Özgürr ve A. İşman, 1. Baskı.
- Saf, H. H.. (2023). Popülizm ve sosyal medyayla ilgili çalışmaların bibliyometrik analizi. Erciyes İletişim Dergisi, 10(1), 283-304. https://doi.org/10.17680/erciyesiletisim.1168214
- Seyran, F. (2021). İşyeri şiddeti çalışmalarının bibliyometrik analizi. OPUS International Journal of Society Researches, 17(36), 2868-2889. https://doi.org/10.26466/opus.885707
- So, K. K. F., Wu, L., Xiong, L., & King, C. (2018). Brand management in the era of social media: Social visibility of consumption and customer brand identification. Journal of Travel Research, 57(6), 727-742.
- Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.
- Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
- Tifferet, S., & Vilnai-Yavetz, I. (2014). Gender differences in Facebook self-presentation: An international randomized study. Computers in Human Behavior, 35, 388-399.
- Toprak, A., Yıldırım, A., Eser, A., Binark, M., Börekçi, S., & Çomu, T. (2014). Toplumsal paylaşım ağı Facebook: “Görülüyorum öyleyse varım!, İstanbul: Kalkedon Yayınları,
- Turunen, L. L. M., & Pöyry, E. (2019). Shopping with the resale value in mind: A study on second‐hand luxury consumers. International Journal of Consumer Studies, 43(6), 549-556.
- Van Eck, N, J., & Waltman, L. (2014). Visualizing bibliometric networks. In Y. Ding, R. Rousseau, & D. Wolfram (Eds.), Measuring scholarly impact: Methods (pp. 285-320). Springer.
- Veblen, T. (2005). Aylak sınıfın teorisi, (Çev. Zeynep Gültekin ve Cumhur Atay), Babil Yayınları, İstanbul.
- Wallace, E., Buil, I., & de Chernatony, L. (2017). Consumers’ self-congruence with a “liked” brand: Cognitive network influence and brand outcomes. European Journal of Marketing, 51(2), 367-390.
- Wallace, E., Buil, I., & De Chernatony, L. (2020). Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?. Journal of Business Ethics, 162, 577-592.
- Web of Science. (2023). 10.12.2023 tarihinde https://www.webofscience.com/wos/woscc/summary/1610e768-7fce-4d8d-b7ed-038b28bbcb7f-ba4315c7/relevance/1 adresinden alınmıştır.
- Zhang, B., Ma, L., & Liu, Z. (2020). Literature trend identification of sustainable technology innovation: A bibliometric study based on co-citation and main path analysis. Sustainability, 12(20), 8664.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Demografi (Diğer) |
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Nisan 2024 |
| Gönderilme Tarihi | 9 Ocak 2024 |
| Kabul Tarihi | 5 Nisan 2024 |
| Yayımlandığı Sayı | Yıl 2024 Cilt: 12 Sayı: 1 |
Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.