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TURİZM SEKTÖRÜNDE DESTİNASYON YÖNETİMİ VE PAZARLAMA

Yıl 2019, Sayı: 4, 1 - 9, 01.04.2019

Öz

Turizmin küresel öncülerden biri haline gelmesine katkıda bulunan pek çok faktör bulunmaktadır. Bunlar arasında sosyal, ekonomik, teknolojik ve jeopolitik faktörler yer almaktadır. Turistin hayal gücü, turizm ve medya arasındaki hareket kabiliyeti ilişkisini yansıtabilen bir kavramdır. Destinasyon imajı, insanların inanç, ideal ve izlenimlerinin toplamıdır. İmaj, belli bir destinasyon ile ilgili çok sayıda algı, çağrışım ve bilginin sade bir formunu temsil etmektedir ve büyük miktarda bilgiyi işleme çabasının bilişsel bir ürünüdür. Destinasyon pazarlama, destinasyon imajını ve bunların kamusal algılarını iyileştirmek için çaba göstermektir. Kuramsal çerçevede yapılan bu çalışmada amaç destinasyon yönetimi ve pazarlaması vurgulanmış ve sosyal medyanın tanıtım ve markalaşma sağlamadaki rolü tartışılmıştır.

Kaynakça

  • Al Muala, A. ,& Al Qurneh, M. (2012). Assessing the Relationship between Marketing Mix and Loyalty through Tourists Satisfaction in Jordan Curative Tourism. American Academic & Scholarly Research Journal, 4(2), 1.
  • American, Marketing, Association, Board, of, & Directors:. (2013). definition of marketing. https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx.
  • Andriotis, K., & Vaughan, R. D. (2003). Urban residents’ attitudes toward tourism development: The case of Crete. Journal of travel research, 42(2), 172-185.
  • Argyropoulou, A., Dionyssopoulou, P., & Miaoulis, G. (2011). Tourist destination marketing and management using advanced ICTs technologies. Advances on Information Processing and Management, 365-369.
  • Avraham, E., & Ketter, E. (2015). “One-size-fits-all”? Differentiation in destinations’ marketing goals and strategies to achieve them. Turizam: međunarodni znanstveno-stručni časopis, 63(3), 337-349.
  • Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism
  • Research, 26(4), 868-897. doi: http://dx.doi.org/10.1016/S0160-7383(99)00030-4.
  • Beirman, D. (2003). Restoring tourism destinations in crisis: A strategic marketing approach. CAUTHE : Riding the Wave of Tourism and Hospitality Research, 1146.
  • Carvalho, L., & Costa, T. (2011). Tourism innovation–A literature review complemented by case study research. Tourism & Management Studies, 23-33.
  • Chang, W. J., & Katrichis, J. M. (2016). A literature review of tourism management (1990–2013): a content 1080/13683500.2016.1167177. perspective. Current Issues in Tourism, (8), 823. doi
  • Crouch, D., Jackson, R., & Thompson, F. (Eds.). (2005). The media and the tourist imagination
  • Converging cultures. Routledge. Crotti,R., & Misrahi, T. (2017). The Travel And Tourism Competitiveness Report2017. Paving The Way
  • For A More Sustainable And İnclusive Future. In World Economic Forum: Geneva, Switzerland. Frochot, I., & Batat, W. (2013). Marketing and designing the tourist experience (Vol. 7): Goodfellow Publishers.
  • Jurowski, C., & Gursoy, D. (2004). DISTANCE EFFECTS ON RESIDENTS’ATTITUDES TOWARD TOURISM.
  • Annals of tourism research, 31(2), 296-312. Lawson, R. W., Williams, J., Young, T. A. C. J., & Cossens, J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.
  • Lew, A. A., Hall, C. M., & Williams, A. M. (Eds.). (2008). A companion to tourism. John Wiley & Sons.
  • Mwinuka, O. H. (2017). Reviewing the role of tourism marketing in successful sustainable tourist destinations. African Journal of Hospitality, Tourism and Leisure, 6(2), 1-11.
  • Secretariat, A. (2011). ASEAN Tourism Strategic Plan 2011-2015. Jakarta: ASEAN.
  • Sharpley, R. (2014). Host perceptions of tourism: A review of the research. Tourism Management, 42, 49.
  • Sharpley, R., & Telfer, D. J. (2015). Tourism and development in the developing world: Routledge.
  • Snaith, T., & Haley, A. (1999). Residents’ opinions of tourism development in the historic city of York
  • England. Tourism Management, 20(5), 595-603. Wall, G., & Mathieson, A. (2006). Tourism: change, impacts, and opportunities: Pearson Education.
  • Zhang, J., Inbakaran, R. J., & Jackson, M. S. (2006). Understanding community attitudes towards tourism and host—Guest interaction in the urban—rural border region. Tourism Geographies, 8(2), 204.

DESTİNATİON MANAGEMENT AND MARKETING IN THE TOURISM SECTOR

Yıl 2019, Sayı: 4, 1 - 9, 01.04.2019

Öz

Many reasons have contributed to make tourism one of the leading aspect globally. Reasons includes social, economic, technological, and geopolitical ones. The tourist imagination as a concept can capture the relation of mobility between tourism and the media. Destination image is being the sum of beliefs, ideals, and impressions people. Image represents a simple form of vast number of perceptions, associations and information related to certain destination, and are a cognitive product of the attempt to process vast information. Destination marketing efforts to improve destinations’ image and their public perception. In this review research destination management and marketing was highlighted and the role of social media to achieve promotion and enhance branding was discussed

Kaynakça

  • Al Muala, A. ,& Al Qurneh, M. (2012). Assessing the Relationship between Marketing Mix and Loyalty through Tourists Satisfaction in Jordan Curative Tourism. American Academic & Scholarly Research Journal, 4(2), 1.
  • American, Marketing, Association, Board, of, & Directors:. (2013). definition of marketing. https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx.
  • Andriotis, K., & Vaughan, R. D. (2003). Urban residents’ attitudes toward tourism development: The case of Crete. Journal of travel research, 42(2), 172-185.
  • Argyropoulou, A., Dionyssopoulou, P., & Miaoulis, G. (2011). Tourist destination marketing and management using advanced ICTs technologies. Advances on Information Processing and Management, 365-369.
  • Avraham, E., & Ketter, E. (2015). “One-size-fits-all”? Differentiation in destinations’ marketing goals and strategies to achieve them. Turizam: međunarodni znanstveno-stručni časopis, 63(3), 337-349.
  • Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism
  • Research, 26(4), 868-897. doi: http://dx.doi.org/10.1016/S0160-7383(99)00030-4.
  • Beirman, D. (2003). Restoring tourism destinations in crisis: A strategic marketing approach. CAUTHE : Riding the Wave of Tourism and Hospitality Research, 1146.
  • Carvalho, L., & Costa, T. (2011). Tourism innovation–A literature review complemented by case study research. Tourism & Management Studies, 23-33.
  • Chang, W. J., & Katrichis, J. M. (2016). A literature review of tourism management (1990–2013): a content 1080/13683500.2016.1167177. perspective. Current Issues in Tourism, (8), 823. doi
  • Crouch, D., Jackson, R., & Thompson, F. (Eds.). (2005). The media and the tourist imagination
  • Converging cultures. Routledge. Crotti,R., & Misrahi, T. (2017). The Travel And Tourism Competitiveness Report2017. Paving The Way
  • For A More Sustainable And İnclusive Future. In World Economic Forum: Geneva, Switzerland. Frochot, I., & Batat, W. (2013). Marketing and designing the tourist experience (Vol. 7): Goodfellow Publishers.
  • Jurowski, C., & Gursoy, D. (2004). DISTANCE EFFECTS ON RESIDENTS’ATTITUDES TOWARD TOURISM.
  • Annals of tourism research, 31(2), 296-312. Lawson, R. W., Williams, J., Young, T. A. C. J., & Cossens, J. (1998). A comparison of residents' attitudes towards tourism in 10 New Zealand destinations. Tourism Management, 19(3), 247-256.
  • Lew, A. A., Hall, C. M., & Williams, A. M. (Eds.). (2008). A companion to tourism. John Wiley & Sons.
  • Mwinuka, O. H. (2017). Reviewing the role of tourism marketing in successful sustainable tourist destinations. African Journal of Hospitality, Tourism and Leisure, 6(2), 1-11.
  • Secretariat, A. (2011). ASEAN Tourism Strategic Plan 2011-2015. Jakarta: ASEAN.
  • Sharpley, R. (2014). Host perceptions of tourism: A review of the research. Tourism Management, 42, 49.
  • Sharpley, R., & Telfer, D. J. (2015). Tourism and development in the developing world: Routledge.
  • Snaith, T., & Haley, A. (1999). Residents’ opinions of tourism development in the historic city of York
  • England. Tourism Management, 20(5), 595-603. Wall, G., & Mathieson, A. (2006). Tourism: change, impacts, and opportunities: Pearson Education.
  • Zhang, J., Inbakaran, R. J., & Jackson, M. S. (2006). Understanding community attitudes towards tourism and host—Guest interaction in the urban—rural border region. Tourism Geographies, 8(2), 204.
Toplam 23 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Mete Sezgin Bu kişi benim

Yazeed Sultan Ahmed

Yayımlanma Tarihi 1 Nisan 2019
Yayımlandığı Sayı Yıl 2019 Sayı: 4

Kaynak Göster

APA Sezgin, M., & Ahmed, Y. S. (2019). TURİZM SEKTÖRÜNDE DESTİNASYON YÖNETİMİ VE PAZARLAMA. Çatalhöyük Uluslararası Turizm Ve Sosyal Araştırmalar Dergisi(4), 1-9.

Çatalhöyük Uluslararası Turizm ve Sosyal Araştırmalar Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.