Research Article
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The Effect of Healthy Lifestyle on The Evaluation of Product Alternatives and The Perception of Greenwashing

Year 2024, , 1 - 12, 30.06.2024
https://doi.org/10.54089/ecider.1413234

Abstract

Healthy lifestyle is an issue that consumers pay attention to and care about. This situation is also reflected in purchasing processes. Businesses can mislead consumers with their communication activities, whether consciously or not. In this context, the main purpose of this study is to examine the effect of healthy lifestyle on the evaluation of product alternatives and the perception of greenwashing. The population of the study consists of academicians and teachers working in National Educational Institutions. Within the scope of the study, 365 data were collected by online survey technique using convenience sampling method. After removing incorrect and missing data, 335 data were analyzed. The obtained data were analyzed by the SPSS 26 Program. The result shows that; there are significant relationships between the dimensions of healthy lifestyle and the evaluation of product alternatives and the dimensions of perception of greenwashing. Moreover, it was concluded that interpersonal communication, which is one of the dimensions of healthy lifestyle, influences both product alternatives evaluation and perception of greenwashing. It has been concluded that health responsibility, nutrition, and diet, which are among the dimensions of healthy lifestyle, have an effect only on perception of greenwashing. When the results of the research are evaluated, it can be concluded that as the level of healthy lifestyle increases, both the evaluation of product alternatives and the perception of greenwashing practices increase.

References

  • Altunışık, R., Çoşkun R., Bayraktaroğlu S. ve Yıldırım E. (2010). Sosyal bilimlerde araştırma yöntemleri SPSS uygulamalı. 6. Basım. Sakarya: Sakarya Yayıncılık.
  • Ardell, D. B. (1979). The nature and implications of high level wellness, or why" normal health" is a rether sorry state of existence. Health Values: Achieving High Level Wellnessm, 3, 17-24.
  • Bahar, Z., Beşer, A., Gördes, N., Ersin, F., & Kıssal, A. (2008). Sağlıklı yaşam biçimi davranışları ölçeği II’nin geçerlik ve güvenirlik çalışması. Cumhuriyet Üniversitesi Hemşirelik Yüksekokulu Dergisi, 12(1), 1–13.
  • Baum, L. M. (2012). It's not easy being green… or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom. Environmental Communication: A Journal of Nature and Culture, 6(4), 423-440.
  • Bayraktar:(2010). Tüketicilerin sağlıklı yaşam tarzını benimseme düzeyleri ile demografik özellikleri ve spor hizmetleri satın almaları arasındaki ilişki (Yüksek lisans tezi). Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, Kocaeli.
  • Bi, J., Huang, Y., Xiao, Y., Cheng, J., Li, F., Wang, T., Chen, J., Wu, L., Liu, Y., Luo, R., & Zhao, X. (2014). Association of lifestyle factors and suboptimal health status: A cross-sectional study of Chinese students. BMJ Open, 4(6). https://doi.org/10.1136/bmjopen-2014-005156
  • Büyüköztürk, Ş. (2015). Sosyal bilimler için veri analizi el kitabı. 21. Baskı. Ankara: Pegem Yayınları.
  • Carlson, L., Grove:J., & Kangun, N. (1993). A content analysis of environmental advertising claims: A matrix method approach les carlson. Journal of Advertising, 22(3), 27–39. https://doi.org/10.1080/00913367.1993.10673409
  • Chen, Y. S. ve Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520.
  • Daugbjerg, C., Smed, S., Andersen, L. M., & Schvartzman, Y. (2014). Improving eco-labelling as an environmental policy instrument: Knowledge, trust and organic consumption. Journal of Environmental Policy & Planning, 16(4), 559-575.
  • Darley, W. K., Blankson, C., & Luethge, D. J. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology & Marketing, 27(2), 94–116. https://doi.org/10.1002/mar
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. https://doi.org/10.1525/cmr.2011.54.1.64
  • Erciş, A., Ünal, S., & Can, P. (2007). Yaşam tarzlarının satın alma karar süreci üzerı̇ndekı̇ rolü. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 21(2), 281–311.
  • European Commission, (2021). Screening of websites for ‘greenwashing’’: half of green claims lack evidence.’ January, 28–29. https://ec.europa.eu/commission/presscorner/detail/en/ip_21_269
  • Food Standards Agency (2007). Review and analysis of current literature on consumer understanding of nutrition and health claims made on food. London: Food Standards Agency. Furlow, N. E. (2010). Greenwashing in the new millennium. The Journal of Applied Business and Economics, 10(6), 22–25.
  • Hong, S., Malik, M. L. ve Lee, M. K. (2003). Testing configural, metric, scalar, and latent mean invariance across genders in sociotropy and autonomy using a non-western sample. Educational and Psychological Measurement, 63(4), 636-654.
  • Jánská, M., Žambochová, M., & Kita, P. (2023). The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food. British Food Journal, 125(8), 3028-3049. https://doi.org/10.1108/BFJ-07-2022-0618
  • Jin, J., Zhao, Q., & Santibanez-Gonzalez, E. D. R. (2020). How chinese consumers’ intentions for purchasing eco-labeled products are influenced by psychological factors. International Journal of Environmental Research and Public Health, 17(1). https://doi.org/10.3390/ijerph17010265
  • Karagöz, Y. & Kösterelioğlu, İ. (2008). İletişim becerileri değerlendirme ölçeğinin faktör analizi metodu ile geliştirilmesi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (21), 81-97.
  • Kotler, P. (2002). Marketing management, millenium edition. Boston, USA: Pearson custom publıshıng.
  • Kozup, J. C., Creyer, E. H., ve Burton:(2003). Making healthful food choices: the influence of health claims and nutrition information on consumers’ evaluations of packaged food products and restaurant menu items. Journal of Marketing, 67(2), 19-34.
  • Mataracı, P., & Kurtuluş:(2020). Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 30(3), 304–318. https://doi.org/10.1080/21639159.2020.1766988
  • Nemes, N., Scanlan:J., Smith, P., Smith, T., Aronczyk, M., Hill, S., Lewis:L., Montgomery, A. W., Tubiello, F. N., & Stabinsky, D. (2022). An integrated framework to assess greenwashing. Sustainability (Switzerland), 14(8), 1–13. https://doi.org/10.3390/su14084431
  • Nie, W., Medina-Lara, A., Williams, H., & Smith, R. (2021). Do health, environmental and ethical concerns affect purchasing behavior? A meta-analysis and narrative review. Social Sciences, 10(11), 413. https://doi.org/10.3390/socsci10110413
  • Odabaşı, Y. & Barış, G. (2007). Tüketici davranışları (12.Basım). İstanbu: MediaCat Kitapları.
  • Öcel, Y., & Mutlu, T. M. (2021). Yanıltıcı yeşil reklam uygulamaları üzerine bir ölçek geliştirme çalışması. Sosyal Bilimlerde Nicel Araştırmalar Dergisi, 1(2), 1–12.
  • Polat, E., Akoğlu, H. E., Konak, O., & Özen, G. (2019). Fiziksel aktivite yapan ve yapmayan bireylerde sürdürülebilir tüketim davranışlarının incelenmesi. SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, 17(2), 53–63. https://doi.org/10.33689/spormetre.525753
  • Pearson, J. (2010). Turning point. Are we doing the right thing? Leadership and prioritisation for public benefit. J Corp Citizensh 2010 (37): 37–40.
  • Pender, N. J. (1987). Health promotion in nursing practice. Appleton & Lange, East Norwalk, Znd ed., 9-11.
  • Rippentrop, A. E., Altmaier, E. M., Chen, J. J., Found, E. M., & Keffala, V. J. (2005). The relationship between religion/spirituality and physical health, mental health, and pain in a chronic pain population. Pain, 116(3), 311–321. https://doi.org/10.1016/j.pain.2005.05.008
  • Şahin, F., & Karahan, M. O. (2022). Dürtüsel ve kompulsif satın alma arasındaki ilişkinin açıklanmasında tüketici kaygısının rolü: Covid19 Salgını döneminde nicel bir araştırma. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 153–174. https://doi.org/10.31795/baunsobed.936733
  • Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47(2), 127–145. https://doi.org/10.1080/00913367.2018.1452652
  • Shah:K., Zhongjun, T., Sattar, A., & XinHao, Z. (2021). Consumer’s intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter? Technology in Society, 65(April), 101563. https://doi.org/10.1016/j.techsoc.2021.101563
  • Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. London: Pearson. http://www.pearsonmylabandmastering.com
  • Tabachnick B. G., & Fidel, L. S. (2012). Using multivariate statistics (6. Baskı). Boston: Allyn & Bacon.
  • TerraChoice. (2010). The sins of greenwashing: Home and family edition 2010: A report on environmental claims made in theNorth American consumer market. 1–31. www.ulenvironment.com.
  • Toklu, İ. T., & Ustaahmetoğlu, E. (2016). Tüketicilerin organik çaya yönelik tutumlarını ve satın alma niyetlerini etkileyen faktörler. Uluslararası Yönetim İktisat ve İşletme Dergisi, 12(29), 41–62.
  • Turan, F. (2014). Çevre dostu şirketler: Yeşil göz boyama mı çevresel üretim mi? Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 17(Ağustos), 1–26.
  • Wahyuningsih, L., Conia, P. D. D., Nurmala, M. D., O’Boyle, A., Muhibah, S., & Wibowo, B. Y. (2023). The effect of lifestyle on social and social norm: A case study of Male University students at a Public University in Banten,
  • Indonesia. Jurnal Pendidikan Indonesia Gemilang, 3(1), 114–122. https://doi.org/10.53889/jpig.v3i1.183
  • Walker:N., & Hill-Polerecky, D. M. (1996). Excerpted from: Walker, S.N., & Hill-Polerecky, D.M. (1996). Development, 1987–1988.
  • Walker:N., Sechrist, K. R., & Pender, N. J. (1987). Promoting healthy lifestyle characteristics - Walker 1987.pdf. In The Health-Promoting Lifestyle Profile: development a d psychometric characteristics (Vol. 36, Issue 2, pp. 76–81).
  • World Health Organization, (2022). Bending the trends to promote health and welllbeing. http://apps.who.int/bookorders.
  • Zhang, J., Xue, Y., Wen, F., Liu, D., Luo, P., & Li, Y. (2020). Extended engel-kollat-blackwell consumption behavior model for residential customers. Proceedings - 2020 International Conference on Smart Grids and Energy Systems, SGES 2020, 751–756. https://doi.org/10.1109/SGES51519.2020.00139
  • Zhao, R., Shi, L., Gao, Z., & Nian, Y. (2019). Is people’s daily lifestyle consistent with their food purchasing behavior?
  • Zhou, W., Dong, J., & Zhang, W. (2023). The impact of interpersonal interaction factors on consumers’ purchase intention in social commerce: a relationship quality perspective. Industrial Management and Data Systems, 123(3), 697–721. https://doi.org/10.1108/IMDS-06-2022-0392
  • Zollo, L., Carranza, R., Faraoni, M., Díaz, E., & Martín-Consuegra, D. (2021). What influences consumers’ intention to purchase organic personal care products? The role of social reassurance. Journal of Retailing and Consumer Services, 60(December 2020), 102432. https://doi.org/10.1016/j.jretconser.2020.102432.

Sağlıklı Yaşam Tarzının Ürün Alternatiflerini Değerlendirme ve Yanıltıcı Yeşil Reklam Algısı Üzerindeki Etkisinin İncelenmesi

Year 2024, , 1 - 12, 30.06.2024
https://doi.org/10.54089/ecider.1413234

Abstract

Sağlıklı yaşam tarzı tüketiciler tarafından dikkat edilen ve önemsenen bir konudur. Bu durum satın alma süreçlerine de yansımaktadır. İşletmeler bilinçli olsun veya olmasın yapmış olduğu iletişim çalışmaları ile tüketicileri yanıltabilmektedir. Bu kapsamda çalışmanın temel amacı sağlıklı yaşam tarzının ürün alternatiflerini değerlendirme ve yanıltıcı yeşil reklam algısı üzerindeki etkisinin incelenmesidir. Çalışmanın ana kütlesini, eğitim kurumlarında görev yapan akademisyenler ve öğretmenler oluşturmaktadır. Çalışma kapsamında kolayda örnekleme yöntemi kullanılarak çevrimiçi anket tekniği ile 365 veri toplanmıştır. Hatalı, eksik vb. olan verileri çıkarıldıktan sonra 335 veri analize tabi tutulmuştur. Elde edilen veriler SPSS 26 Programı aracılığıyla analize tabi tutulmuştur. Yapılan analizler sonucunda; sağlıklı yaşam tarzı boyutları ile ürün alternatiflerini değerlendirme ve yanıltıcı yeşil reklam uygulamaları boyutları arasında anlamlı ilişkilerin olduğu ortaya çıkmıştır. Aynı zamanda, sağlıklı yaşam tarzı boyutlarından kişiler arası iletişimin hem ürün alternatiflerini değerlendirme hem de yanıltıcı yeşil reklam uygulamaları üzerinde etkisi olduğu sonucuna ulaşılmıştır. Sağlıklı yaşam tarzı boyutlarından sağlık sorumluluğu, beslenme ve diyetin ise sadece yanıltıcı yeşil reklam uygulamaları üzerinde etkisi olduğu sonucuna ulaşılmıştır. Araştırmanın sonuçları değerlendirildiğinde sağlıklı yaşam tarzı seviyesinin artmasıyla hem ürün alternatiflerini değerlendirme hem de yanıltıcı yeşil reklam uygulamalarını algılama düzeylerinin arttığı söylenebilir.

References

  • Altunışık, R., Çoşkun R., Bayraktaroğlu S. ve Yıldırım E. (2010). Sosyal bilimlerde araştırma yöntemleri SPSS uygulamalı. 6. Basım. Sakarya: Sakarya Yayıncılık.
  • Ardell, D. B. (1979). The nature and implications of high level wellness, or why" normal health" is a rether sorry state of existence. Health Values: Achieving High Level Wellnessm, 3, 17-24.
  • Bahar, Z., Beşer, A., Gördes, N., Ersin, F., & Kıssal, A. (2008). Sağlıklı yaşam biçimi davranışları ölçeği II’nin geçerlik ve güvenirlik çalışması. Cumhuriyet Üniversitesi Hemşirelik Yüksekokulu Dergisi, 12(1), 1–13.
  • Baum, L. M. (2012). It's not easy being green… or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom. Environmental Communication: A Journal of Nature and Culture, 6(4), 423-440.
  • Bayraktar:(2010). Tüketicilerin sağlıklı yaşam tarzını benimseme düzeyleri ile demografik özellikleri ve spor hizmetleri satın almaları arasındaki ilişki (Yüksek lisans tezi). Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, Kocaeli.
  • Bi, J., Huang, Y., Xiao, Y., Cheng, J., Li, F., Wang, T., Chen, J., Wu, L., Liu, Y., Luo, R., & Zhao, X. (2014). Association of lifestyle factors and suboptimal health status: A cross-sectional study of Chinese students. BMJ Open, 4(6). https://doi.org/10.1136/bmjopen-2014-005156
  • Büyüköztürk, Ş. (2015). Sosyal bilimler için veri analizi el kitabı. 21. Baskı. Ankara: Pegem Yayınları.
  • Carlson, L., Grove:J., & Kangun, N. (1993). A content analysis of environmental advertising claims: A matrix method approach les carlson. Journal of Advertising, 22(3), 27–39. https://doi.org/10.1080/00913367.1993.10673409
  • Chen, Y. S. ve Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520.
  • Daugbjerg, C., Smed, S., Andersen, L. M., & Schvartzman, Y. (2014). Improving eco-labelling as an environmental policy instrument: Knowledge, trust and organic consumption. Journal of Environmental Policy & Planning, 16(4), 559-575.
  • Darley, W. K., Blankson, C., & Luethge, D. J. (2010). Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology & Marketing, 27(2), 94–116. https://doi.org/10.1002/mar
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. https://doi.org/10.1525/cmr.2011.54.1.64
  • Erciş, A., Ünal, S., & Can, P. (2007). Yaşam tarzlarının satın alma karar süreci üzerı̇ndekı̇ rolü. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 21(2), 281–311.
  • European Commission, (2021). Screening of websites for ‘greenwashing’’: half of green claims lack evidence.’ January, 28–29. https://ec.europa.eu/commission/presscorner/detail/en/ip_21_269
  • Food Standards Agency (2007). Review and analysis of current literature on consumer understanding of nutrition and health claims made on food. London: Food Standards Agency. Furlow, N. E. (2010). Greenwashing in the new millennium. The Journal of Applied Business and Economics, 10(6), 22–25.
  • Hong, S., Malik, M. L. ve Lee, M. K. (2003). Testing configural, metric, scalar, and latent mean invariance across genders in sociotropy and autonomy using a non-western sample. Educational and Psychological Measurement, 63(4), 636-654.
  • Jánská, M., Žambochová, M., & Kita, P. (2023). The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food. British Food Journal, 125(8), 3028-3049. https://doi.org/10.1108/BFJ-07-2022-0618
  • Jin, J., Zhao, Q., & Santibanez-Gonzalez, E. D. R. (2020). How chinese consumers’ intentions for purchasing eco-labeled products are influenced by psychological factors. International Journal of Environmental Research and Public Health, 17(1). https://doi.org/10.3390/ijerph17010265
  • Karagöz, Y. & Kösterelioğlu, İ. (2008). İletişim becerileri değerlendirme ölçeğinin faktör analizi metodu ile geliştirilmesi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (21), 81-97.
  • Kotler, P. (2002). Marketing management, millenium edition. Boston, USA: Pearson custom publıshıng.
  • Kozup, J. C., Creyer, E. H., ve Burton:(2003). Making healthful food choices: the influence of health claims and nutrition information on consumers’ evaluations of packaged food products and restaurant menu items. Journal of Marketing, 67(2), 19-34.
  • Mataracı, P., & Kurtuluş:(2020). Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 30(3), 304–318. https://doi.org/10.1080/21639159.2020.1766988
  • Nemes, N., Scanlan:J., Smith, P., Smith, T., Aronczyk, M., Hill, S., Lewis:L., Montgomery, A. W., Tubiello, F. N., & Stabinsky, D. (2022). An integrated framework to assess greenwashing. Sustainability (Switzerland), 14(8), 1–13. https://doi.org/10.3390/su14084431
  • Nie, W., Medina-Lara, A., Williams, H., & Smith, R. (2021). Do health, environmental and ethical concerns affect purchasing behavior? A meta-analysis and narrative review. Social Sciences, 10(11), 413. https://doi.org/10.3390/socsci10110413
  • Odabaşı, Y. & Barış, G. (2007). Tüketici davranışları (12.Basım). İstanbu: MediaCat Kitapları.
  • Öcel, Y., & Mutlu, T. M. (2021). Yanıltıcı yeşil reklam uygulamaları üzerine bir ölçek geliştirme çalışması. Sosyal Bilimlerde Nicel Araştırmalar Dergisi, 1(2), 1–12.
  • Polat, E., Akoğlu, H. E., Konak, O., & Özen, G. (2019). Fiziksel aktivite yapan ve yapmayan bireylerde sürdürülebilir tüketim davranışlarının incelenmesi. SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, 17(2), 53–63. https://doi.org/10.33689/spormetre.525753
  • Pearson, J. (2010). Turning point. Are we doing the right thing? Leadership and prioritisation for public benefit. J Corp Citizensh 2010 (37): 37–40.
  • Pender, N. J. (1987). Health promotion in nursing practice. Appleton & Lange, East Norwalk, Znd ed., 9-11.
  • Rippentrop, A. E., Altmaier, E. M., Chen, J. J., Found, E. M., & Keffala, V. J. (2005). The relationship between religion/spirituality and physical health, mental health, and pain in a chronic pain population. Pain, 116(3), 311–321. https://doi.org/10.1016/j.pain.2005.05.008
  • Şahin, F., & Karahan, M. O. (2022). Dürtüsel ve kompulsif satın alma arasındaki ilişkinin açıklanmasında tüketici kaygısının rolü: Covid19 Salgını döneminde nicel bir araştırma. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 153–174. https://doi.org/10.31795/baunsobed.936733
  • Schmuck, D., Matthes, J., & Naderer, B. (2018). Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising. Journal of Advertising, 47(2), 127–145. https://doi.org/10.1080/00913367.2018.1452652
  • Shah:K., Zhongjun, T., Sattar, A., & XinHao, Z. (2021). Consumer’s intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter? Technology in Society, 65(April), 101563. https://doi.org/10.1016/j.techsoc.2021.101563
  • Solomon, M. R. (2018). Consumer behavior: Buying, having, and being. London: Pearson. http://www.pearsonmylabandmastering.com
  • Tabachnick B. G., & Fidel, L. S. (2012). Using multivariate statistics (6. Baskı). Boston: Allyn & Bacon.
  • TerraChoice. (2010). The sins of greenwashing: Home and family edition 2010: A report on environmental claims made in theNorth American consumer market. 1–31. www.ulenvironment.com.
  • Toklu, İ. T., & Ustaahmetoğlu, E. (2016). Tüketicilerin organik çaya yönelik tutumlarını ve satın alma niyetlerini etkileyen faktörler. Uluslararası Yönetim İktisat ve İşletme Dergisi, 12(29), 41–62.
  • Turan, F. (2014). Çevre dostu şirketler: Yeşil göz boyama mı çevresel üretim mi? Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi, 17(Ağustos), 1–26.
  • Wahyuningsih, L., Conia, P. D. D., Nurmala, M. D., O’Boyle, A., Muhibah, S., & Wibowo, B. Y. (2023). The effect of lifestyle on social and social norm: A case study of Male University students at a Public University in Banten,
  • Indonesia. Jurnal Pendidikan Indonesia Gemilang, 3(1), 114–122. https://doi.org/10.53889/jpig.v3i1.183
  • Walker:N., & Hill-Polerecky, D. M. (1996). Excerpted from: Walker, S.N., & Hill-Polerecky, D.M. (1996). Development, 1987–1988.
  • Walker:N., Sechrist, K. R., & Pender, N. J. (1987). Promoting healthy lifestyle characteristics - Walker 1987.pdf. In The Health-Promoting Lifestyle Profile: development a d psychometric characteristics (Vol. 36, Issue 2, pp. 76–81).
  • World Health Organization, (2022). Bending the trends to promote health and welllbeing. http://apps.who.int/bookorders.
  • Zhang, J., Xue, Y., Wen, F., Liu, D., Luo, P., & Li, Y. (2020). Extended engel-kollat-blackwell consumption behavior model for residential customers. Proceedings - 2020 International Conference on Smart Grids and Energy Systems, SGES 2020, 751–756. https://doi.org/10.1109/SGES51519.2020.00139
  • Zhao, R., Shi, L., Gao, Z., & Nian, Y. (2019). Is people’s daily lifestyle consistent with their food purchasing behavior?
  • Zhou, W., Dong, J., & Zhang, W. (2023). The impact of interpersonal interaction factors on consumers’ purchase intention in social commerce: a relationship quality perspective. Industrial Management and Data Systems, 123(3), 697–721. https://doi.org/10.1108/IMDS-06-2022-0392
  • Zollo, L., Carranza, R., Faraoni, M., Díaz, E., & Martín-Consuegra, D. (2021). What influences consumers’ intention to purchase organic personal care products? The role of social reassurance. Journal of Retailing and Consumer Services, 60(December 2020), 102432. https://doi.org/10.1016/j.jretconser.2020.102432.
There are 47 citations in total.

Details

Primary Language Turkish
Subjects Communication Studies
Journal Section Articles
Authors

Yusuf Öcel 0000-0002-4555-7035

Şükran Karaca 0000-0002-0268-1810

Büşra Arslan 0000-0002-6661-3497

Early Pub Date June 29, 2024
Publication Date June 30, 2024
Submission Date January 1, 2024
Acceptance Date June 7, 2024
Published in Issue Year 2024

Cite

APA Öcel, Y., Karaca, Ş., & Arslan, B. (2024). Sağlıklı Yaşam Tarzının Ürün Alternatiflerini Değerlendirme ve Yanıltıcı Yeşil Reklam Algısı Üzerindeki Etkisinin İncelenmesi. Elektronik Cumhuriyet İletişim Dergisi, 6(1), 1-12. https://doi.org/10.54089/ecider.1413234